SHRM is the world’s largest HR conference with over 20,000+ HR professionals in attendance. As one of Unum’s largest events each year, the brand wanted to try something new. We developed a booth concept centered around our excellence in leave and absence management. Our concept was centered around the idea of being the '“home of better benefit and leave experiences” with the booth design intended to emulate the look of a family home and offer a reprieve from the conference floor with opportunities to grab a coffee, learn about our products and solutions and schedule demos.