E-Live is a large, higher-education industry focused tradeshow that Emburse and its solutions attends each year. With well over 4000 in attendance this year, the event was especially important for Emburse as it was the first year it would be the primary brand on display as we kicked off our One-Emburse initiative. This would also be the first installment of our Out of Home Campaign. The ‘OOH’ campaign’s primary function is to promote brand awareness and deliver return-to-travel messaging that highlights our travel companion products and our spend optimization platform.